In its first week of release (from November 3), The Eras Tour became the highest-grossing musical film in North American box office history, surpassing Justin Bieber: Never Say Never in 2011 (73 million USD). The Eras Tour is competing with Michael Jackson’s musical film, which holds the record for highest global revenue, This Is It released in 2009 (261 million USD).

The Eras Tour started out by only showing in theaters from Thursday to Sunday with ticket prices more expensive than regular movies. Taylor Swift set the adult admission price at $19.89, based on her year of birth 1989 and the 2014 release of her album 1989. Children and seniors are priced at $13.13, taken according to Her lucky number is 13.

In addition to this “strange” schedule and price, The Eras Tour is distributed by AMC Theaters, the world’s largest movie theater chain, instead of a major movie studio. Beyoncé has reached a similar deal with AMC Theaters for the musical film Renaissance: A Film By Beyoncé , opening December 1.

Taylor Swift produced the film herself and earned about 57% of ticket sales. After its theatrical release, the pop star may strike a separate deal to bring the musical film to the small screen. On November 27, she announced that The Eras Tour would be released online on her birthday, December 13, and that the online version would include three additional songs from The Eras Tour that did not appear in the theatrical release. .