News

Hand the ball to Mahomes, and Adidas has the ideal solution to its dwindling North American sales.

The brand’s CEO anticipated that they will expand their collaboration with other sports stars.

Patrick Mahomes will be Adidas poster boy.LAPRESSE

Declining sales in North America have forced Adidas to bring out the big guns. The sportswear brand CEO Bjørn Gulden is doing what any good self-respecting coach would do: give the ball to Patrick Mahomes.

In a company’s quarterly call with investors, Gulden admitted that “we need to use him better,” referring to the Kansas City Chiefs quarterback.

The board member also anticipated that the company will seek to expand its partnerships with more US sports stars; however, no names were mentioned yet.

As in any sports team, Adidas is shaking up its executive staff in North America, aiming to improve sales not only in the fourth quarter but in 2024 and beyond.

To do this, the company let go of the British Rupert Campbell, current president of its North American division, where its profits fell 9% in the third quarter. Now, “we are looking for an American to lead America,” Gulden said.

Adidas will also cancel Kanye West

Last year, the German brand formed a fashion collaboration with musician and businessman Kanye West, which did not perform as well as expected.

Although the sports apparel and footwear brand did well in the United States, its performance left much to be desired in the company’s other markets.

Now, to make up for lost ground, Adidas is going to write-off 300 million Euros in Yeezy inventory.

Mahomes and Adidas

Just at the end of September, Adidas announced with great fanfare that Mahomes would debut his new brand footwear in the Sunday Night game against the New York JetsChiefs won the duel 23-20.

Earlier this week, the names of Mahomes and Adidas were placed in the spotlight again when an eight-month-old commercial in which the signal-caller promoted the German brand went viral.

The ad returned to public light when NFL Network aired it during the game against the Miami Dolphins in Frankfurt, Germany.

Related Posts

Leaked videos show North Korean troops training in Russia as Putin readies 50k soldiers to ‘retake’ Kursk from Ukraine

LEAKED videos show North Korean soldiers training in Russia as Vladimir Putin readies 50,000 troops to claw back Kursk from Ukraine. The fresh footage shows just how close the two “Axis of Evil“ countries are – with pals Putin and Kim Jong-un also signing a brand new military pact. The new footage, made up of three short clips, was released by a Ukrainian journalist.

Horror as human head washes ashore on Florida beach

Florida officials have launched an investigation after a human head washed ashore on Key Biscayne south of Miami Beach on Tuesday. The Miami-Dade Police Department said it received a call around 8.30am by a worker who reported the discovery near the 251 block of Crandon Boulevard. Responding officers said the worker was raking the beach when he found the head.

‘Red alert’ terror warning for world-famous Brit backpacking event in Thailand as ‘Full Moon Party’ targeted

THAI authorities have warned of a plot to carry out a terror attack at a so-called Full Moon Party. Police on Ko Pha Ngan island have bolstered forces amid fears the popular event on Friday could be targeted. Officials are putting in place emergency protocol for 10,000 Israelis on the island who they believe could be under threat.

Missouri girl, 14, dies after mother ‘gave her fentanyl’ to treat toothache

A Missouri woman has been charged after giving her 14-year-old daughter a fentanyl pill when she complained of a toothache. Jacquelyn Powers, 35, was arrested on Thursday for the October 3 death of the teenage girl, reported Fox 2. Overland Police said Powers gave her daughter a pill she found in a drawer, then 10 hours later the child was found dead.

Four friends burn to death trapped in Tesla ‘after car’s electric doors failed to open in horror crash’

FOUR friends died in a burning Tesla after a crash broke its electronic doors, it is claimed. The car burst into flames after hitting a guard rail in Toronto, Canada. Only one woman in her 20s survived the fiery crash on October 24 after a brave worker smashed a window with a metal pole.

Watch horror moment injured killer whale spurts blood as cruel aquarium show goes wrong in front of horrified families

THIS is the horrific moment an injured killer whale is left to spurt blood at an aquarium show as shocked families watch on. The traumatic footage from China shows blood seeping from the killer whale’s underside while the aquarium staff member does nothing to help. The creature is made to pose at the Shanghai Haichang Ocean Park with it’s tail and head curved upwards by its trainer as it bleeds onto the wet floor.

Leave a Reply

Your email address will not be published. Required fields are marked *