The legendary Maison is celebrating rebirth while honouring its esteemed heritage
Following the launch of Bulgari’s Aeterna High Jewellery collection in Rome last week, the Italian luxury jeweller has just released its latest campaign, Eternally Reborn.Produced under the artistic eye of creative director Nathalie Canguilhem, and shot by Zoey Grossman, the campaign stars global ambassadors Anne Hathaway, Zendaya, and Liu Yifei.
The collection commemorates the Maison’s renowned 140 year legacy, and honours the Italian capital as its home and source of creative inspiration.
“The city’s timeless appeal has always lied in its remarkable ability to reinvent itself across the ages, an approach that underlies every one of Bulgari’s undertakings,” reads a statement.
To unveil the new Aeterna High Jewellery and High-End Watches collection, Bulgari takes over iconic landmarks across the city, celebrating exquisite its craftsmanship and timeless design.
Amidst a backdrop of the sunlight at dawn, the sublime actresses shine in the campaign, wearing enchanting creations that symbolise both tradition and renewal.
As part of the Eternally Reborn campaign, Bulgari has launched Vista Aeterna. Situated at the iconic Piazza di Spagna, from May 19 to June 15, the activation offers a contemporary interpretation of Rome’s urban landscape.
The installation, created by Dutch designer Sabine Marcelis, consists of twelve travertine-based pillars adorned with reflective coloured mirrors. The pillars continuously rotate throughout the day, tracing the path of the sun from dawn until dusk. Each rotation produces a new gradient, reminiscent of the dawn skies of Rome and vibrant cityscape below.
Source:https://www.harpersbazaararabia.com
