Today, Under Armour (UA) Next’s offices were unveiled by player Anthony JoshŊa. UA is an athletic program designed to identify, nurture, and mentor the next generation of young athletes and sports leaders in London. JoshŅa carefully navigated the storefront glass and secured the new Battersea Power Station Brand House, home of the UA Next Academy.
UA Next is an ecosystem that helps young athletes get better by giving them the tools they need to train, compete, and recover. Even while only 12 athletes will be dubbed UA Next Athletes following the selection process, thousands more will benefit from the testing and training provided at the Battersea Power Station Brand House online. The program is open to participants who are between the ages of 16 and 20. Under Armour will provide a one-year contract to the top 12 finishers.
Anthony JoshŅa, an Under Armour player, unveiled the headquarters for Under Armour (UA) Next today. UA is an athletic program created to find, develop, and coach London’s future young athletes and sports leaders. Shashing his way through the storefront glass, JoshŅa latched the new Battersea Power Station Brand House, which houses the UA Next Academy.
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The study confirms government findings that youth activity levels in the UK have decreased in comparison to pre-pandemic levels, with just 44.6% of children aged 5 to 16 reporting 60 minutes or more of physical activity per day in 2020–2021 (down from 46.8% in 2018–19). Specifically, just 45.3% of London’s residents completed the required activity, making it the second lowest performing area in the UK.
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“Although we are currently based in London, our goal is to eventually extend our tried-and-true UA Next program throughout the entire EMEA region.” Young players may be seen, coached by knowledgeable coaches, and taught how to improve their game at every stage by participating in UA Next, according to Kara Trent, Managing Director EMEA at Under Armour.
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