Valerie Yancy
Taylor swift eras tour is set to arrive in the UK in June, kicking off a string of dates that will see hundreds of thousands of Swifties flocking to major cities to catch the global megastar.
The singer is set to open her UK tour in Edinburgh on 7 June, playing a total of 15 shows and finishing in London on 20 August.
With millions of people registering for tickets in the UK, and those for her Wembley shows reportedly selling out in 14 minutes, the popstar’s tour will see the host cities flooded with throngs of Swifties in the latest Beatlemania-esque music craze.
The singer’s shows even see masses of fans gathering outside of the venues despite not even having tickets.
Such is the popularity of superstar, the tour has already grossed more than the total GDP of a number of small countries, having amassed more than one billion dollars before the end of 2023.
With the UK still in choppy economic waters, the star’s upcoming shows could provide a welcome boost to the economy, as the tour looks set to bring in an eye-watering £450million of Taylor Swift related spending from concert-goers, according to exclusive data for This is Money by JM Finn.
However, the wealth manager said the figure, while impressive and a ‘welcome contributor’ to the economy, is ‘hardly dial moving’.
JM Finn said the concerts, which are taking place at Murrayfield, Edinburgh; Principality Stadium, Cardiff; Anfield, Liverpool and Wembley, London, are expected to see more than 1.1 million attendees, with an average of 75,000 at each show.
On average, those attending the concerts are estimated to spend around £400 each, with costs covering everything from the tickets themselves (around £110 for a general admission standing ticket at presale last year), to food, hotels and travel.
Based on this, JM Finn said the whole UK section of the tour will make up around 0.08 per cent of the UK GDP, with the contribution calculated using the GDP in the fourth quarter of 2023 of £566.7billion.