The Peaches singer, 28, took to his Instagram Stories on Monday to slam the brand’s ‘trash’ new items that feature his face and urge fans not to buy it since it wasn’t approved by him.

‘I didn’t approve any of the merch collection that they put up at H&M… all without my permission and approval. SMH I wouldn’t buy it if I were you,’ he wrote in the first slide.

Not happy: Justin Bieber let his fans know that he had nothing to do with H&M’s new merch collection that features him; Pictured with wife Hailey Bieber in April, 2022

Another text slide read: ‘The H&M merch they made of me is trash and I didn’t approve it don’t buy it.’

Justin also left a comment on the @jbiebertraacker Instagram page that showed photos of the merchandise, writing, ‘When everyone finds out I didn’t approve any of this merch smh.’

The new apparel that features Bieber’s face includes a sweater dress with a black and white photo of him, and a canvas bag with different photos of him printed throughout, among other merchandise.

‘Trash’: The Peaches singer, 28, took to his Instagram Stories on Monday to slam the brand’s ‘trash’ new items that feature his face and urge fans not to buy it since he didn’t ‘approve’ it

New looks: The new apparel that features Bieber’s face includes a sweater dress with a black and white photo of him, and a canvas bag with different photos of him printed throughout

Some other items also feature the phrase ‘I miss you more than life,’ a lyric from Bieber’s 2021 song Ghost.

In a statement to People, H&M responded saying: ‘as with all other licensed products and partnerships, H&M followed proper approval procedures.’

H&M has previously sold merchandise promoting the singer’s Purpose Tour in 2016, as well as a Justin Bieber Stadium Tour line in 2017, which was promoted by the Baby singer at the time, according to Bustle.

Upset: ‘I didn’t approve any of the merch collection that they put up at H&M… all without my permission and approval. SMH I wouldn’t buy it if I were you,’ he wrote in the first slide

‘Don’t buy it’: Another text slide read: ‘The H&M merch they made of me is trash and I didn’t approve it don’t buy it’

And in 2020, they released a collection inspired by his album Changes, which received no public complaints from Bieber.

The Canadian hitmaker has his own set of merch for sale on his official website, that include hoodies, t-shirts and sweatpants with his image as well as lyrics from his latest album Justice.

Justin also has his own clothing line called Drew – after his middle name – which he launched in 2019 with Ryan Good.

His own label: Bieber frequently rocks his own fashion label, called Drew, and was recently spotted wearing the brand’s hoodie during a December 17 outing with his wife Hailey, 26

The ‘Abous Us’ page for the line reads: ‘drew house is a community, a place where you can be yourself and loved, encouraged, safe and valued.’

Bieber frequently rocks his Drew label, and was recently spotted wearing the brand’s hoodie on an outing with his wife Hailey Bieber, 26.

The couple were seen out on December 17 looking effortlessly cool after a hot pilates class, with Justin wearing a blue hoodie with Drew House’s signature yellow smiley face.

Rocking his own stuff: The brand – which he launched in 2019 with and Ryan Good – is named after his middle name; Picture wearing a Drew hoodie in August 2022 in Budapest, Hungary