“today’s the day !!!!! @r.e.m.beauty is now available in select @ultabeauty stores nationwide and on ulta.com ~ i can’t even begin to tell you how excited and thankful i am. i so hope you enjoy ! thank you endlessly @ultabeauty,” Ariana wrote on Instagram.

Ari is wearing a fully pink outfit in the new photos, marking her first time being spotted out in public since her night out on Broadway two months ago.

In an interview with Refinery29, Ariana explained the name of her brand. She said, “You know, our eyes are our main communicators. That’s why we’re calling it R.E.M. — rapid eye movement.”