Jennie is happy with her decision to establish her own management company (Photo: Marie Claire).

YG Entertainment’s announcement read: “Some time ago, YG Entertainment renewed Blackpink’s promotion contract as a group. We have come to an agreement not to sign an individual promotion contract for members.

YG Entertainment promises to support Blackpink’s group activities with all available resources, and at the same time cheer for the members’ individual activities with a warm heart.”

Jennie is the first member of Blackpink to announce personal activities. Accordingly, the 9X generation star established his own company and actively managed his personal artistic activities. Her decision received both support and concern from fans.

Recently, when participating in the show The Seasons – Lee Hyori’s Red Carpet, Jennie shared about her bold decision.

She said, “I still continue to do group activities, but I also want to do my individual activities more freely, so I started my own company. I have a team of people by my side.” I have been in my own company for a long time. I want to continue to freely carry out activities and promote.”

Jennie participated in the show “The Seasons – Lee Hyori’s Red Carpet” (Photo: News).

Jennie was happy to meet her idol, singer Lee Hyori (Photo: News).

Also in the program, she explained the choice of ODD ATELIER as the company name: “It implies that I will do well even though my path is strange and different from others. Please support everyone. Help me a lot in the future.”

In addition, Jennie affirmed that setting up her own company does not mean that she is in conflict with entertainment group YG Entertainment. The beautiful female singer said that she and the other 3 members of Blackpink all agreed to extend the group contract with YG Entertainment and this is the best proof that they have no conflict with the management company.

Jennie added that she learned many things at YG Entertainment, but during that process, she always thought about what she could do if she stood on her own two feet.

“I want to challenge myself, bravely face all difficulties to fulfill my plans. Currently, I focus on taking good care of myself,” the young singer added.

Specifically, Jennie plans to release a personal album in 2024 and actively participate in entertainment programs. “Standing on stage and performing is my greatest happiness,” Jennie added.

On her personal page with tens of millions of subscribers, Jennie constantly posts new photos. Jennie’s posts attract millions of likes and tens of thousands of comments from fans.

Jennie’s latest photo was shared on her Instagram profile (Photo: Instagram).

Jennie (born 1996) is one of the most famous and multi-talented female idols in the Korean entertainment industry today. She spent 6 years practicing and training before officially debuting to the public as a member of Blackpink in 2016.

After 7 years of operation, she reaped many impressive achievements with Blackpink, helping the group become a globally famous Korean band. Jennie is currently a global ambassador for many luxury brands and once appeared in the TV series The Idol.

Jennie’s latest musical activity is releasing the song You & Me for fans in October 2023. The song was produced and promoted by YG Entertainment, and is considered a gift of gratitude from Blackpink for the audience’s support of the group’s Born Pink global tour.

According to Netizen Report, Jennie currently owns a fortune of about 10 million USD, mainly from artistic activities, advertising… She has nearly 83 million subscribers on the social network Instagram and is the second member. The two have the largest number of followers in Blackpink, after Lisa.