Kim Kardashian has decided to partner her SKIMS brand with some of the best that college basketball has to offer – with six players modeling her men’s line just before March Madness.

The campaign was announced on Monday with an Instagram video featuring players wearing various items from her loungewear line.

Included in the campaign are players Caleb Love of Arizona, Donovan Clingan of UConn, Hunter Dickinson of Kansas, Robert Dillingham of Kentucky, Jared McCain of Duke, and Paxson Wojcik of North Carolina.

The video posted to the brand’s Instagram account showed the players staring and speaking into the camera while also showing off some of their skills.

This is not the first time that Kardashian has used athletes to promote her SKIMS line.

Kim Kardashian has partnered with six college basketball players to promote her SKIMS line

L to R: Hunter Dickinson of Kansas, Paxson Wojcik of North Carolina, Robert Dillingham of Kentucky, Jared McCain of Duke, Caleb Love of Arizona and Donovan Clingan of Connecticut

Donovan Clingan (L) and Jared McCain (R) model the Terry loungewear line for SKIMS

She’s used stars from the NFL, NBA and the world of soccer to promote her product.

That’s included Nick Bosa of the San Francisco 49ers, Shai Gilgeous-Alexander of the Oklahoma City Thunder, and soccer star Neymar.

Kardashian also included the Mahomes family in a promotion for their 2023 Christmas line – where Chiefs QB Patrick Mahomes, his wife Brittany, and their children modeled clothing.