Gone are the days when 4th generation idols were afraid of public opinion, a series of famous idols are becoming more and more bold, bringing many mixed opinions.

A series of bold 4th generation idols make people praise and criticize

In recent days, main vocalist LE SSERAFIM – Huh Yunjin has become the center of discussion because of her outfit showing off her underwear in the comeback showcase with EP EASY . “Being pure” created in the MV was the subject of a public event, Yunjin could not avoid the wave of controversy.

Recent noisy images of Huh Yunjin at the new EP launch showcase

Previously, in the teaser trailer, the HYBE female idol caused a stir by wearing a “no pants” outfit, confidently wearing underwear and an outer jacket and walking strongly. People reacted mixed to Huh Yunjin’s boldness. Some people love and praise her for being a trendsetter, but there are also people who think she “exposes too much” and is even offensive.

Yunjin and the “no pants” trend in the promotional trailer

This is not the only comeback that LE SSERAFIM has caused controversy with its outfits. Previously, fans were upset because the coordi let the group wear short crop tops that didn’t fit at all. LE SSERAFIM ‘s youngest member is only 17 years old. Having underage idols follow liberal concepts, skirts and shirts that are too revealing makes the management company unable to escape criticism.

HYBE was criticized for letting 17-year-old youngest brother LE SSERAFIM Eunchae wear too many short outfits

Min Hee Jin once caused similar controversy because she let NewJeans wear crop tops with a length of 1 hand during her early debut. Beloved for its youthful, dynamic Y2K concept, many people believe that NewJeans has built an image that is too pure to use such fabric-saving shirts.

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Min Hee Jin once caused similar controversy because she let NewJeans wear crop tops with a length of 1 hand

In addition, many current 4th generation music groups are not afraid to be bold. For example, in (G)I-DLE’s “2” album promotion photo set , the 5 members wore bikinis and fur hats taking photos in the snow. Not only was it suspected of plagiarism, this photo set was also criticized for letting the female idol reveal too much skin. In addition, leader Soyeon’s outfit in the Super Lady MV is also extremely cut and tight.

(G)I-DLE also wore a bikini and a fur hat to take photos in the snow

Is it all Jennie’s fault?

To talk about the most influential idol today – and also the loudest when exposed, we definitely have to mention Jennie. Female rapper BLACKPINK is not the first to do something, but it cannot be denied that she is a Kpop trend-setter . Jennie, with the influence of a global it girl, creates trends, making everyone want to follow the trend.

Explosive is no exception. When witnessing 4th generation idols becoming more and more daring, Korean media believed that this was a trend Jennie helped spread. From the low-cut outfits throughout the 66 concerts of the Born Pink tour , to the outfits that exposed her breasts and showed off her shining curves on the Coachella stage, they all created a fever in the music industry.

Jennie’s series of frugal outfits on the Born Pink stage

Remember the noisy moment when Jennie hotly twerked on the Born Pink Paris stage wearing only a bra. Popular but extremely viral, Jennie’s influence seems to make the next generation of idols no longer too shy when they want to show off their charm.

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Jennie’s controversial moment for a long time

Jennie upgraded her boldness when becoming the ambassador of the Calvin Klein brand. Starting from a photo in lingerie with her back turned until officially appearing on a series of billboards with global coverage, Jennie makes young people never sit still. The female idol does not hesitate to show off her daily photos revealing her underwear on Instagram to her more than 83 million followers.

It’s no exaggeration to say that even Kpop is starting to reveal its underwear, from Taeyeon (SNSD) to new generation idol Kazuha (LE SSERAFIM) are not out of the trend.

Jennie upgraded her boldness when becoming the ambassador of the Calvin Klein brand

Not only Jennie is bold, BLACKPINK also has youngest sister Lisa . During the Born Pink tour , Lisa stuck to long skirts that were no longer than a short length and tight crop tops that showed off her standard midriff. Lisa’s choreography is no less competitive, she uses crawling, crawling, and even pole dancing movements in her solo stage.

Lisa has repeatedly caused mixed opinions for revealing her butt on the Born Pink stage

During the charity event marking her first solo stage earlier this year, Lisa made fans “tingling” with her “no pants” fashion. The tight, metallic gold performance outfit attracted all the spotlight but at the same time brought many mixed opinions. Sexy Lisa gradually replaced the “living doll” image of her early debut years.

Lisa wore the “no pants” trend earlier this year

Besides the support for changing the image of maturity, everything always has two sides. Both Lisa and Jennie received many negative reactions because they were too 𝑠e𝑥y and liberal. Especially after Jennie participated in the movie 21+ The Idol and Lisa performed at a strip club. Facing many negative criticisms, the two members of the global music group remained silent and consistent with the style they pursued.

BLACKPINK’s rapline was heavily criticized for their decisions to change their image too harshly in the West

Kpop is increasingly increasing its influence internationally, accordingly, some strict standards are gradually being broken. Entertainment companies all have the ambition to bring “homegrown chickens” to America, and upgrading their image to be bolder and more attractive according to American standards is also noticed. The line between 𝑠e𝑥y and offensive is very thin. Clearly defining boundaries and meeting the tastes of each market and audience is the crucial point that the management company needs to pay attention to when deciding on a concept for an artist.