Kim Kardashian proved to be her own best advertisement once again for her shapewear brand as she modelled her upcoming Valentine’s collection.

The SKIMS founder, 43, showcased her jaw-dropping physique in a couple of the looks which are dropping ahead of the annual holiday on February 14.

Kim’s latest post came shortly after she received a wave of backlash from fans over signing with controversial brand Balenciaga as their new ambassador.

The deal with Balenciaga comes just one year after the brand faced controversy for an advert featuring children and BDSM items.

In the clip, Kim’s perky assets were on full display in a tiny pale pink string bra, which was tied at the bust and covered in pretty velvet hearts.

Kim Kardashian proved to be her own best advertisement once again for her shapewear brand as she modelled her upcoming Valentine’s collection

The SKIMS founder, 43, showcased her jaw-dropping physique in a couple of the looks which are dropping ahead of the annual holiday on February 14

The barely-there garment, which showcased her toned midriff, was teamed with a pair of matching pyjama bottoms in the same fabric.

Kim, who was stood in her dressing room, twirled around to reveal what the loungewear co-ord looked like from the back.

Kim told her followers that the new line was dropping the following day [January 23], as she readied her fans to jump on her latest collection.

Despite the comfy attire, Kim still kept her look glamorous as she opted for a full face of flawless make-up and wore her raven locks in a loose, glossy style.

Filming herself in the mirror on her phone, Kim could be heard saying: ‘How cute is this!’

Modelling a second outfit, Kim later slipped into a silk pale pink two-piece, which featured hot pink lace detailing.

Meanwhile, her sister Kourtney, 44, was also showcasing her bedtime attire as she filmed a new ASMR video for social media.

Kourtney was tucked up in bed wearing a pair of silk pyjamas as she shared her bedtime routine with her Instagram following.

In the clip, Kim’s perky assets were on full display in a tiny pale pink string bra, which was tied at the bust and covered in pretty velvet hearts

Modelling a second outfit, Kim later slipped into a silk pale pink two-piece, which featured hot pink lace detailing

The barely-there garment, which showcased her toned midriff, was teamed with a pair of matching pyjama bottoms in the same fabric

Kourtney lit a candle while relaxing in bed with her book, before taking a sleep gummy and putting on her eye mask.

Kim announced her partnership with the label, helmed by creative director Demna Gvasalia, on Monday.

She refused to cut ties with the fashion house but said she was ‘shaken and disgusted’ by the images which sparked a backlash against the brand.

After announcing her new partnership many fans were left disappointed by the decision and hit back at her statement, in which she wrote that her relationship with the brand was built on a ‘commitment to doing what’s right.’

‘Of all the brands, she had to choose the one with child abuse allegations. Not even surprised though…’ one person wrote, while another branded her a ‘hypocrite’ adding, ‘Money is all that matters to her.’

Kim worked her angles in the skimpy two-piece which is part of her Valentine’s collection

Meanwhile, her sister Kourtney, 44, was also showcasing her bedtime attire as she filmed a new ASMR video for social media

. Kourtney was tucked up in bed wearing a pair of silk pyjamas as she shared her bedtime routine with her Instagram following

Another person accused Kim of throwing her ‘morals out of the window’ for money, while someone else added, ‘Anything for money and a higher net worth I guess.’

‘Where’s she gonna keep all the money and fame when she’s gone?’

‘So we forgot about the kid bondage thing? lol’ one commentator inquired.

‘But Kim this company does everything BUT what’s right,’ another added in reference to her statement.

The comments continued to roll in, with another one asking: ‘So Kim just forgetting what Balenciaga advertised with the children?? K.’

‘Has she learned nothing?’ someone else asked.

‘Even after the scandal?’ another Twitter user asked.

One comment simply read: ‘Girl…. Embarrassing.’

Others called the SKIMS founder out for hypocritical behavior: ‘So basically she said f**k Balenciaga when they were getting backlash but now that it’s safe for her brand she’s back??’

Many others hit out against the brand, calling it ‘trash’ and ‘cancelled.’

Kim’s full statement about becoming an ambassador for the brand read: ‘For several years now, Balenciaga’s designs have been a part of my many looks – and some of my most iconic fashion moments.’

‘This historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design under Demna.’

‘For me, this long-standing relationship is built on mutual trust and a commitment to doing what’s right. I’m excited about this next chapter for the brand and to become their ambassador.’

Kim has been blasted by fans for becoming an ambassador for Balenciaga, one year after the brand faced controversy for an ad featuring children and BDSM items