A long line of young people in trendy outfits lined up in front of the Jennie x Tamburins billboard, waiting for their turn to take photos.

The queuing scene is probably all too familiar to Tamburins employees. 2 months ago, crowds also “actively gathered” at the flagship store despite the -3 degree weather to buy products “labeled” Jennie

It’s unknown where the trend started, but many Chinese fans did not hesitate to fly to Korea to take photos with Jennie’s poster.

Hypebae magazine once said that “Jennie has the touch of Midas” when collections with her as a representative all sold out quickly. And now, her poster also creates a trend and brings positive effects to the brand

Jennie’s undeniable influence not only caused Tamburins’ revenue to increase sharply but also helped the store attract millions of domestic and international tourists over time.

It is not an exaggeration to say that Global IT-Girl Jennie plays an important part in Tamburins’ journey to becoming a “Unicorn in the luxury beauty industry”. Launched in 2017 with 3 hand cream, essence and moisturizer products, Tamburins only really gained attention when it launched its first perfume line in collaboration with Jennie in September 2022.

Since then, any campaign of this brand with the participation of a BLACKPINK member has attracted absolute attention from the public, making Tamburins a hot hit name in the eyes of followers. beauty and global youth.

Tamburins is really smart and lucky to invite Jennie to participate in product promotion campaigns