Jennie Blackpink participated in the show Lee Hyori’s Red Carpet. Photo: Naver

Previously, Jennie started 2024 by sharing new photos and creating anticipation for her solo activities with her own company. On her personal Instagram on January 1, she thanked her fans: “Thank you Blink so much for the past year. I will try to become even better next year. I hope everyone We will all always be healthy and happy. Goodbye my 2023.” She accompanied this message with many photos showing her charm, from elegantly posing in front of the Christmas tree to classy fashion style.

In early 2024, Jennie announced that she would begin solo activities by establishing her own management company called Odd Atelier. She shared her excitement and gratitude, and invited fans to continue supporting the new efforts of her and the Blackpink group.

Jennie (Blackpink) was born in 1996

At the end of 2023, YG Entertainment confirmed that the members of the Blackpink group only renewed their contracts with the company as a group, with no agreement on individual activities. Previously, Jennie confirmed the establishment of her own management company called Odd Atelier, to support her in solo activities from 2024.

Even though the new year has just begun, Jennie has already surprised fans with her busy schedule. First is the release of new photo sets for the brands Hera and Coco Chanel.

She then announced that she would participate in the variety show Apartment 404 . The trailer released on January 2 showed a flexible and youthful Jennie alongside other stars.

Jennie (Blackpink) appeared in the variety show “Apartment 404”

The excitement surrounding Jennie has created much debate in the online community. Online forums are discussing whether YG Entertainment is limiting the artist’s development.

Netizens wrote: “This is a problem that YG needs to solve. Why is she suddenly working so hard like she’s about to have her rent increased?”, “YG has restricted Jennie to the point that Blink thinks that she doesn’t want to appear on entertainment shows”, “Noticed that after leaving YG, Jennie appeared continuously on variety shows, participating in more campaigns and advertisements”, “Jennie’s job signing up for all the shows and campaigns after establishing her personal company proves the level of restrictions YG has placed on her over the years. I’m so glad she’s finally free. do”, “Previously, Jennie was one of the idols rarely seen on variety shows, but now she has confirmed to participate in two shows at the same time on the first working day of the year. This shows found leaving YG a liberation”, “Finally, Jennie escaped the dim light after leaving YG”…

Jennie (Blackpink) and Lee Hyori