A suspicion likely held by many football fans is true: Travis Kelce appeared in more commercials during National Football League games so far this season than any other celebrity.

Travis Kelce prepares for filming an ad for Experian earlier this year. It was the athlete’s March appearance on ‘Saturday Night Live’ that caught the attention of the company’s marketing team. EXPERIAN

The Kansas City Chiefs tight end appeared on-screen in 375 commercials aired during NFL games this season through Dec. 11, more than any other athlete, actor and other household name, according to ad-measurement firm iSpot. (The count excludes voice-overs, athletes who pop up in ads for the NFL itself, and actors in promos for movies, streaming services and TV networks.)

Kelce beat Kansas City Chiefs quarterback Patrick Mahomes, his teammate and closest rival in the ad count, by a margin of 34 airings. Kevin Miles, better known as “Jake from State Farm,” took third place with 247 ad appearances during NFL games so far.