50 Cent has unleashed a devastating verbal assault on Rick Ross, claiming the Miami rapper’s new album “The Set in Stone” sold a pathetic 2,000 copies in its first week. The clip, released on social media, shows the “In Da Club” hitmaker gleefully mocking his longtime rival’s commercial failure.
The attack comes just days after Rick Ross dropped his much-anticipated project, which he had promoted heavily on podcasts and interview circuits. Early sales reports indicate the album moved fewer than 10,000 physical copies, with 50 Cent specifically citing 2,000.
“Either you were targeting Rick Ross. Is it me attacking Rick Ross or is it Rick Ross attacking me?” 50 Cent taunts in the video.
“Why ignore it when I can destroy him and create a portfolio of dead bodies that indicate the artist is not cool to try and compete when you’re not ready.”
The feud between these two hip-hop titans has simmered for over a decade. 50 Cent, whose real name is Curtis Jackson, has a long history of targeting artists he perceives as adversaries. Ja Rule, The Game, and Papoose have all faced his withering mockery before.
Rick Ross’s album, which he described as “smooth” and “nice” in promotional appearances, failed to connect with mainstream audiences. While streaming numbers reached 1. 5 million in the first week, physical sales cratered.
Billboard reported the album sold under 10,000 copies.
50 Cent seized on these figures with characteristic brutality. He referenced Ross’s past as a correctional officer, a fact Ross once tried to hide, and questioned his street credibility. “What kind of rich [expletive] cut his own grass?
Why you out there cutting your own grass? You trying to save money?” Jackson jeered.
The diss extends beyond sales. 50 Cent compared Ross to an amateur boxer facing Floyd Mayweather, saying being called “champ” by a gym coach doesn’t mean you’re ready for a championship fight. He then claimed the label likely bought copies of Ross’s album to inflate numbers.
“Man, anybody would have panicked. Oh, you saw the number trending like you was…” Jackson said mockingly, suggesting the label had to intervene to prevent an even more embarrassing total. This is a familiar tactic from the G-Unit mogul.
Industry observers note that physical album sales have plummeted in the streaming era, making 50 Cent’s attack somewhat anachronistic. However, the sheer glee with which he delivered the takedown has resonated across social media, with millions of views already.
Rick Ross, whose real name is William Leonard Roberts II, has not yet publicly responded. His camp has remained silent, though insiders suggest he is furious at the mockery. The “Set in Stone” tour, which was set to begin next month, may now face diminished ticket sales.
50 Cent’s history of attacking rivals is well-documented. He once rained down endless jokes on Ja Rule, effectively ending the early 2000s rapper’s commercial peak. More recently, he targeted The Game with a series of 𝓿𝒾𝓇𝒶𝓁 posts questioning his sales and street credibility.
The timing of this attack is particularly brutal. Rick Ross had just completed an extensive promotional tour for the album, and was celebrating its release at listening parties across the country. Now he faces the embarrassing reality of a commercial dud.
50 Cent’s financial success has allowed him to adopt a position above the fray, but his consistent need to humiliate opponents suggests deeper motivations. “Because of my financial success you’ll say, ‘Oh, he feels like he’s bigger than everything else this that,’” Jackson said, preempting criticism.
The album itself received mixed reviews. Critics praised Ross’s smooth delivery and some standout tracks, but noted a lack of innovation. Fans on social media are divided, with some defending the project while others echo 50 Cent’s mockery of the sales figures.
This is not the first time 50 Cent has used sales numbers as a weapon. In 2015, when Ja Rule’s album “Coup de Grâce” sold only 2,000 copies in its first week, Jackson relentlessly mocked him for months. The pattern is unmistakable.
For Rick Ross, the damage may extend beyond this album. His credibility as a hip-hop boss has been questioned ever since 2015, when photographs emerged showing him working as a correctional officer in the 1990s. 50 Cent never let that go.
In the same video, Jackson revived that controversy. “Once he’s admitted to being a correctional officer. In order to be a correctional officer, you have to not have any criminal history.
What kind of rich [expletive] cut his own grass?” He continued taunting.
The feud between the two dates back to 2009, when Rick Ross allegedly snubbed 50 Cent at a BET Awards afterparty. Since then, they have exchanged diss tracks, social media barbs, and even physical threats. This latest attack is just the newest chapter.
But the stakes have never been higher for Ross. His last studio album “Port of Miami 2” debuted at number two in 2019 with 111,000 equivalent album units. The new album’s showing represents a catastrophic decline in commercial appeal.
50 Cent’s own career has evolved beyond music into television production with hits like “Power” and “BMF.” His financial empire allows him to taunt competitors without fear of consequences. “I can be above the culture,” he boasted in the video.
The mockery has already spawned countless memes and reaction videos. Social media users are sharing the clip with captions like “50 Cent never forgives” and “Ross is cooked.” The hashtag #RickRossFlop is trending on multiple platforms.
Music industry analysts are dissecting what went wrong. Some point to Ross’s overexposure in recent years, while others cite a lack of hit singles. The album’s lead track failed to chart on the Billboard Hot 100, a grim sign for its commercial viability.
Meanwhile, 50 Cent is reportedly planning a remix of his diss track “You All Over Me” to capitalize on the moment. He has a history of squeezing every drop of entertainment from a rival’s misfortune, often releasing multiple tracks targeting a single opponent.
The broader hip-hop community is watching closely. Many artists privately despise 50 Cent’s behavior but fear his reach. He controls a massive social media following and a lucrative production empire, making him a dangerous enemy to engage.
For Rick Ross, the path forward is unclear. He could ignore the attacks, as some of 50 Cent’s past targets have done. Or he could fire back, risking further humiliation.
His silence so far suggests he is choosing the former strategy.
But 50 Cent will not let up easily. In the video, he warned that attacking him only provides more material. “You have not destroyed Rick Ross’s career,” he said.
“What was Rick Ross’s last album? Triple C’s. You know how many copies that record sold?
4,000 copies.”
That album, “Triple C’s,” was a 2010 collaboration with his group Triple C’s. It sold 4,000 copies in its first week, a career low. 50 Cent is now predicting “The Set in Stone” will become Ross’s worst-selling solo project.
The irony is not lost on fans that 50 Cent himself has not released a studio album since 2014’s “Animal Ambition.” He has focused on television and business, which makes his attacks on album sales seem slightly hypocritical to some.
Nevertheless, his influence remains immense. When he speaks about sales numbers, the music industry listens. Labels may now hesitate to sign or promote Ross heavily, viewing him as a liability in a commercial market that rewards buzz.
Rick Ross’s team has not provided official sales figures yet. The numbers being reported are based on early estimates from chart data aggregators. Billboard will release the final first-week numbers next week, which could either confirm or slightly improve the picture.
Even if the album sells more than 2,000 copies, the damage is done. Public perception has shifted. Ross, once a dominant force in hip-hop, now looks vulnerable.
50 Cent has successfully framed him as a marginal figure.
The strategy of using humiliation as a tool is central to 50 Cent’s brand. He has built a reputation as an enemy who never forgets and never forgives. The psychological impact on Ross’s morale and fanbase could be lasting.
There is also a generational aspect. Ross is 49 years old, and 50 Cent is 49 as well. Both are veterans in a genre that increasingly favors younger, streaming-friendly artists.
Their feud feels like a relic of an earlier era, but it still captivates audiences.
For now, the ball is in Rick Ross’s court. He must decide whether to retaliate, ignore, or pivot his career. The third option might be the most sensible, but pride often gets in the way in hip-hop, where reputation is everything.
Meanwhile, 50 Cent is already moving on to his next target. In the same video, he briefly mentioned other rivals, ensuring his portfolio of “dead bodies” remains active. The cycle of beef continues, with Ross as the latest casualty.
This incident highlights the brutal nature of the music industry, where commercial success is often the only metric that matters. Despite critical praise or fan loyalty, a low first-week number can define an artist’s legacy for years.
Rick Ross’s album “The Set in Stone” will likely find an audience over time. Streaming has rewarded slow-burn albums that build momentum. But the narrative of a flop is already set, and 50 Cent is writing the headlines.
Social media reactions are pouring in. Many fans are calling 50 Cent a bully, while others applaud his honesty. The line between entertainment and cruelty is blurred, but the viewership numbers show that audiences love the 𝒹𝓇𝒶𝓂𝒶.
As the story develops, expect more clips, more memes, and perhaps a response from Ross. The feud is far from over. 50 Cent has made it clear he will keep pressing until there is nothing left to mock.
For now, the hip-hop world watches as one of its biggest stars endures a very public humiliation. The cameras are rolling, the posts are 𝓿𝒾𝓇𝒶𝓁, and 50 Cent is scripting the narrative. Rick Ross’s comeback, if it comes, will need to be extraordinary.
Only time will tell if this is the final nail in the coffin of his commercial career or a temporary setback. But if history is any guide, 50 Cent will not let Ross forget this moment. He will bring it up on every possible occasion.
The lesson for other rappers is clear: avoid becoming an enemy of 50 Cent. Once you’re on his list, he will find your weaknesses and exploit them mercilessly. Sales figures, past jobs, personal habits, all are fair game.
For the fans, this is just another chapter in a decades-long soap opera. The rivalry between these two men has produced memorable moments, and this latest episode is no exception. The only question is what Rick Ross will do next.
Stay tuned for more updates as we monitor the fallout from this story. We will have more details on Rick Ross’s album sales, any response, and further developments in one of hip-hop’s longest-running feuds.
