Jennie once again proves herself to be the true “It Girl” of the global fashion industry.
According to Launchmetrics’ latest report, Jennie – a member of the music group BLACKPINK – is the celebrity with the highest media value in the fashion field this year (up to now).
Originally known as the “living Chanel”, Jennie has proven her worth in the world of luxury fashion. Prominent appearances at the Met Gala, Cannes Film Festival and various fashion shows all contribute significantly to media impact value, especially for Chanel.
Jennie’s brand ambassador post alone brought Chanel a value of 2.6 million USD, ensuring the female idol’s top position on this media impact value ranking. Not stopping there, Jennie’s influence also extends beyond the luxury fashion industry. In the sportswear segment, BLACKPINK members continue to dominate, maintaining the leading position with a value of 3 million USD.
(Photo: Chanel)
Jennie’s promotional posts for Adidas’ Campus ’00 campaign are extremely impressive, attracting a lot of attention from audiences around the world. Currently, fans are eagerly looking forward to the results of the media value of these posts and predict that this will definitely be another “huge” number.
Also according to Launchmetrics’ report, Jennie’s media impact value is currently 25.4 million USD, securing second place, just behind American Vogue. Jennie is also currently the celebrity with the highest media value in the fashion industry on Instagram in the first half of 2023.
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