With 100 million followers on Instagram, Lisa (BLACKPINK) affirms her influence and reach worldwide.

Recent statistics show a shocking truth about the account of  BLACKPINK ‘s youngest member . Accordingly, in 2023, although Lisa only posted 103 articles,   she received more than 815.5 million “hearts”. On average, each post of the Money singer brings her 7.9 million likes. This is an unbelievable number of interactions per post that anyone can dream of, even A-list artists.

According to estimates by Hopper HQ, Lisa earns about 575,000 USD (equivalent to 14 billion VND) for each advertising post on Instagram. She is the only K-Pop artist in the top 100 celebrities making the most money from Instagram last year.

The female singer ranked 26th in the ranking of 100 people with the highest advertising fees on Instagram in the world, ranked above many international stars such as Dua Lipa, Kylian Mbappé, David Beckham, Emma Watson, Tom Holland… Statistics from Korean media show that each post of the youngest member of BLACKPINK has an income 6 times higher than that of Song Hye Kyo.

Lisa regularly posts photos and videos about her personal life, fashion style, and projects. Therefore, the female idol has great influence on her fans, making brands willing to pay a lot of money to advertise on her personal page.

Lisa is currently the global ambassador for two luxury brands Celine and Bulgari, so the youngest member of BLACKPINK’s account regularly posts images tagging these two luxury brands.

Previously, to recognize Lisa’s special influence, Guinness World Records awarded her the title of Greatest K-Pop Artist of 2023. During the year, Lisa was confirmed to hold 8 Guinness Records. World, going down in history as the first Asian solo artist to do this.