Jennie and G-Dragon made moves that caused “big guy” YG to struggle.

On the afternoon of December 26, Korean media reported that shares of entertainment company YG have continuously decreased for nearly a week after consecutive moves from Jennie and G-Dragon . Chosun said that the news that BIGBANG leader joined Galaxy Corporation on the afternoon of December 20 made investors excited. For the next 4 consecutive days, YG’s shares plummeted from 54,800 won to 52,000 won . This means that YG’s market capitalization has “vanished” 83.5 billion won in just a few short days.

On December 23, Jennie became the focus again with information about establishing her own management company called ODDATELIER. In other words, rapper Hac Huong did not sign a personal contract with YG, only accompanying the “big man” Kpop in group activities. Jennie’s move continues to deal a strong blow to YG, contributing to the company’s stock falling further in recent days. In the early trading session on December 26, YG shares reached 51,000 won. But by the afternoon of the same day, this number had dropped sharply to only 49,850 won.