On December 18, researcher Lee Hwa-jung published a report, in which she noted: “With the extension of Blackpink’s contract, the company’s biggest malaise has been resolved. Besides Meanwhile, the positive development of Babymonster and Treasure, along with the return of Blackpink, is expected to be the factor driving YG’s stock price up. This entertainment company is no longer facing a major risk. any more”.

Regarding Blackpink’s individual contracts that have not yet been announced, she predicted: “Individual contracts are expected to be implemented flexibly. For Blackpink’s individual activities such as releasing a solo album, it is possible The possibility that they will cooperate with YG to launch is very high due to branding and ownership issues.”

How did the renewed contract with Blackpink “rescue” YG?

Girl group Blackpink has signed a contract extension with YG Entertainment to continue group activities.

Regarding the future of the members, she predicted: “Personal activities such as participating in shows or running their own brands will be guaranteed autonomy. However, all personal activities will take place within the scope of Do not interfere or affect group activities.”

Evaluating Babymonster, she stated: “Based on the existing fan base, the group’s likelihood of success seems very high.”

Previously, girl group Blackpink signed an extension contract with YG Entertainment to continue group activities. In an announcement on December 6, YG said: “The company has completed the board of directors’ resolution to extend exclusive contracts for all 4 of our Blackpink artist members.”

With this, YG Entertainment has secured its most important intellectual property. YG announced in a later statement: “After detailed discussions with Blackpink, we have come to an agreement to have an exclusive contract, based on our strong belief in the group’s operational success.”

Next, Blackpink is expected to continue group activities with the release of a new album and the start of a global tour, organized by YG. Mr. Yang Hyun-suk, General Director of Production of YG, shared: “I am very happy to continue my relationship with Blackpink and will try my best to make them shine even more in the global music market.”

Blackpink officially stated, “With full support from YG, we will respond to the love of fans around the world through activities in accordance with our global influence, including including the release of a new album and a large-scale tour.”

Blackpink debuted on August 8, 2016 with the dual title song “Whistle” and “Boombayah”. With the combination of talent and physical beauty, members Jennie, Jisoo, Rosé and Lisa have attracted great attention since their debut.

They became K-pop stars, achieving success with each release like “Playing with Fire”, “As If It’s Your Last”, “DDU-DU DDU-DU”, “Kill This Love”, “Lovesick Girls”… The second album “BORN PINK”, released in September 2022, proved their global status by becoming the first K-pop girl group to top the US Billboard 200 chart. States and the Official UK Top 100 Albums Chart.

Recently, Blackpink attracted attention when receiving an MBE (member of the Most Excellent Order of the British Empire) from King Charles III of England. This is a great success in terms of history and proves that Blackpink is not only a symbol of the world music market in general but also of K-pop in particular.